Here is a great tool for sales and service departments to use to encourage purchasing a more efficient vehicle and/or upsell a fuel injector service or filter tune up on the service drive.
Go to the Fuel Cost Calculator that the Department of Energy has on their web-site. You can quickly calculate the cost savings of one vehicle over another. Put in the current fuel cost, your car's mpg, and the amount of miles you drive a year, plus the same for the vehicle under consideration and it will show you the added cost or savings of the decision based on a current gas price. It is amazing to see the annual and five year savings in just fuel alone!
Also I think this is good when considering small things you can do to save fuel. Some families are switching vehicles. The husband who drives a lot will drive the economy vehicle and the wife who drives very little will use the Truck or SUV. We all know we should but we really take notice when we see the cumulative effect of doing it over time.
Help your customers see how small changes make big differences in their budget. Just plugging in 20 mpg vs. 21 mpg at 15,000 mile per year saves $143.00 per year at $4.00 per gallon but over 5 years the savings is over $714.00!
This information could be set up on a PC in the showroom always at the ready for customers to use, or you could print up some example sheets or posters using the calculator for your data.