Monday, June 20, 2011

Winning an Argument

Customers are annoying.  It seems like they all ask the same dumb questions.  It seems like they are always trying to get more than they deserve.  They are judgemental.
I have thought this stuff in my head before.
I imagine the "farmer" at the Farmer's Market on Saturday thought that about me when I asked if his tomatoes were hydroponic. 
His response had a smart-ass, prosecutorial sound as he asked me "what's hyrdroponic?" 
"They're grown in organic matter in a greenhouse.  There aren't any tomatoes ripe in Kansas yet."
Really.  Really? 
You're out here selling your wares and already by 9:30 a.m. you've got a surly attitude.  Guess how many more times I'll stop at your booth?  Guess how many shoppers heard your retort?  Look at how many walked on by this week.
It doesn't matter how stupid our questions are.  When you win the argument by belittling and insulting us we don't spend our money with you.  Case closed.
The most asked qeustion at DisneyWorld is "when is the 3:00 parade?"  I wonder what would happen if my farmer specimen was dressed up as Goofy when that was asked.  Exactly.  I can see the steam coming from the dad's ears, I can hear the shrieks from surly children. 
At Disney, they actually figured out that what people wanted to know was where to stand to get the best view, how soon they needed to get down to the street, how far along the town it marched, etc.  And, so they came up with "insider" info to whisper to the 9000 people that ask that each day. 
Happiest place on earth gets that way with smart planning and flawless execution.
Figure out how to pre-empt stupid questions. 
Figure out what to say to things that get asked incessantly that are informative and captivating. 
Figure out how to make me feel smart and I will spend my money with you.